Revenue Stream
First of all, we are planning to operate a motorcycle repairing workshop so our main revenue is derived from providing motorcycle repairing service. Next, we can enhance our revenue through assets sale by selling varies type of helmets so that our customers can purchase their favorites helmet based on their own preferences and accessories of motorcycle as well. Besides that, we also provide doorstep service so we may charge some usage fee from customers that require this service. Motorcycle washing service will be provided with a more affordable price because our targeted customers are mainly focus on students in the campus.
Moreover, subscription fee can be generates from customers that apply maintenance service of their motorcycles with duration periods weekly, monthly or yearly. We will also provide some motorcycles that are specified to rent for customers in a fixed period to generate our revenue.
Furthermore, we also plan to become agent to help customers that wish to pay the road tax, it can reduce their time consuming then we can charge them some service tax for this service. Brokerage fee can be generated when customers wish to sell their motorcycles; we can purchase with a lower price then resell them to another customer with a higher price. Finally, we can charge advertising fees from some motorcycle companies that wish to promote their
products in our workshop.
Key Resources
Key resources can be divided into four categories which are physical, intellectual, human and financial. Firstly, physical is refers to when we comes out with a new business idea, we desire to realize it; we have to turn out all our ideas physically. Now we plan to operate a motorcycle repairing workshop so the most basic thing is a place that we need to proceed our business therefore we have to rent a shop in the campus. After that, we need to prepare the machine and repairing tools that are needed for the motorcycle reparation.
Next, to make sure the workshop can be operating smoothly; intellectuals are required for different segments. Our main focus segment is motorcycle reparation so we need workers that have rich experiences and professional in this field. Following is the management segment; we need people that are attentive in planning details and implement projects with well-managed. For the marketing segment, people that are good in spotting markets that have the potential to sell our service are required. And for the publicity segment, we required people that are experienced in using appropriate promotion strategies to enhance our achievement or by using creative and fresh ideas to catch the attentions of customers.
Following, human that refers in the key resources are our targeted customers and workers. Customers are main source of our revenue generated. Our workshop can be operating continuously only if we keep earning profit so that we can afford all our expenditures. Due to the reason that customers are playing the most important role so we need to spot customers that are potential to contribute to our operation workshop. Our main customers are students that bring motorcycle to the campus whereas our potential customers are refer to staffs and lecturers that bring motorcycle to the campus. Besides that, the main service that we provide is the motorcycle repairing service so workers are also very important because we need to ensure that we can supply service whenever customers request.
Finally, financial is the costs that involved in our business plan. The total cost can be divided into fixed cost and variable cost. Fixed cost included machines that we purchased. Variable costs are referring to salary of workers, rental of shop, costs of water and electricity and etc. Financial problem can be solved by several ways for instance apply loan from bank, borrow from friends and family, seek financial help from some government organizations or corporate with other companies.
Key Activity
Initially, we must make sure the productions that we supplied are high quality and guaranteed. In our case, we must ensure that the motorcycle repairing service is efficient and professional so that customers confidence towards our workshop will be enhanced and be more loyalty to our workshop. Our workers also should be sending for training so that they can always acquire the most updated skills that needed for their job sectors.
Next, problems that existed in the business plan must be solved efficiently and effectively. For instance, we require workers that are professional in this motorcycle reparation sector, we must recruit workers that truly experienced maybe by face to face interview, phone interview or hold a practical test. Machines and repairing tools that necessary for the motorcycle repairing service must be purchased completely. Financial problems must be solved by seeking various kinds of assistance.
Besides that, we must expand our network in various segments. Nowadays, multimedia plays an important role in promoting. Social websites like Twitter or Facebook can be fully used to connect with people and provide more information about our workshop to customers. Advertisements can be doing in the campus by using newspaper, poster, banner or online advertisement. A broad network system is able to help our workshop attract more customers.
Furthermore, nowadays people are easier get attracted with creative and unique events. So we can hold some events to catch the eyeballs of customers. For instance, we can hold promotion maybe once in a month to sell accessories of motorcycle with a lower price. Helmets that are limited edition or special design can be selling to attract customers that are interested in helmet collections. Sometimes, lucky draw events also can be held to attract customers that are curious with the mystery prizes. All of these activities can help our workshop to maintain relationship with current customers and attract more new customers.
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